SEMRush Reviews – Is SEMRush Legit?

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SemRush is a new breakthrough SEO and competitor analysis software tool

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Overall Score 9.4/10


SEMrush is an online marketing research service that helps ecommerce entrepreneurs and website owners learn how their competitors have created marketing opportunities so they can make use of them as well. They believe that there’s no reason to make your own mistakes when it comes to internet marketing when you can learn from your competitor’s successes and benefit from them instead.

SEMRush is essentially an SEO system that includes keyword research, backlinks, site audit, position tracking, charts, and advertising research. We’ve already  used this in a few different positions working on a wide range of SEO campaigns, and have been very pleased with what it has been able to do so far.

SEMrush has created many powerful tools to help ecommerce entrepreneurs improve their marketing efforts whether it’s SEO, PPC, ad campaigns, content marketing, backlinks, keyword research and implementation, SERP, social media and much more so you can fully understand the data and analytics behind your own website, compare it to your competitors and then find opportunities for improvement and helpful ways to make those improvements.

SEMrush is not for the new entrepreneur looking to start up their first ecommerce business – it is for the business owner looking to grow their reach, boost their traffic and get more from their efforts.

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Is SEMRush Really As Good As It Is Made Out To Be?

This is about the best all-around SEO software tool that we can find so far. It does a good job at about everything and does not have a lot of weaknesses. The competitive analysis is really the best reason to purchase the software, it’s comprehensive and gives you a good look at potential competitors.

There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are pretty fantastic. We have used the software in various forms such as the Business, Guru and free options. The free version gives members a taste, but the full experience is generally worth the money. Guru is worth the extra money over the Pro version as it gives members branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are really nice and simple to set up too.

What Can SemRush Do For You?

While SEMrush is a comprehensive SEO toolkit with an extensive feature set (which we will discuss more later in this post), in summary , here’s some of the standout things SEMrush can help you accomplish:

  1. Find out who your competitors are and the list of top competitors in your niche
  2. Determine the most valuable keywords that your competitors are ranking for
  3. Learn exactly where your competitors are receiving backlinks from
  4. Discover your competitors best products to sell in your own store
  5. Track your keywords and monitor their respective Google search position
  6. Learn exactly what keywords to use for your own products, blog posts and pages

SEMrush is for the entrepreneur who’s ready to grow their business to greater heights and really wants to dig in and do the dirty work when it comes to reports, analytics, data and tracking. SEMrush will provide members with the facts but it’s up to them to implement SEMrush’s suggestions and take action on their own website.

SEMrush is also for the entrepreneur who’s ready to compete in their niche and take their strategies to the next step. It’s for the entrepreneur who’s ready to get in on the game seriously and the entrepreneur who’s ready to perform.

For most websites, stores, and blogs, the bulk of traffic (80%) comes from a handful of pages (20%). This is an example of the Pareto Principle at play. By knowing exactly what your competitors top ranking pages are, and the keywords the pages are ranking for, you can be exponentially more efficient with your time by creating and optimizing your content based on those keywords.

With SEMrush’s Analytics Reports you can get insights into your competitor’s strategies whether it be their display advertising, paid or organic search or their link building. These are the following reports that SEMrush provides:


Boost your own Search Engine Ranking Position (SERP) by targeting your competitions’ keywords and compete for the top spot. With SEMrush’s Organic Research Reports you can see what your competitor’s best keywords are so you can go after them yourself, find out about new organic competitors you may not have otherwise been aware of and observe position ranking changes for different domains.


With SEMrush’s Advertising Research feature you can improve your advertisement campaigns by getting a glimpse into your competitor’s. Find out how your competitors are making the most out of their PPC investments by analyzing their Adwords, seeing their traffic stats, their volume and their CPC estimations for every keyword and all the while discover how you can improve your PPC bidding system and efficiency and reduce your advertising budget.

With this feature you’ll also be able to see whether your competitors are using high-volume or long-tail keywords to achieve rankings, whether they promote their services with branded ad copies or whether they use branded keywords to boost their conversions. You’ll also get information like how long your competitor’s ads have been running, which is valuable information you can use to learn whether their ads were successful or not based on how long they were running, or if they run seasonal ads around specific times of the year.


Google’s Display Network plays a huge role in search advertising and with SEMrush’s Display Ad feature, you’re able to analyze how other companies create successful display ads. You can do this by analyzing industry leader’s or competitor’s ad images, headlines, calls to action and more, plus you can view the amount of ad impressions and the ad’s ability to generate conversions. Finally, you can compare between text advertisements and media banners to know which works the most successfully for advertisers.

To help you hone in on your target market even more, SEMrush’s Display Advertising feature provides a SEMrush Adsense Publisher’s Report which can help you find the websites your competitors are advertising on so you can find websites you have not used yet to promote your business that can potentially be ideal advertising locations.


We’ve discussed the importance of keyword research before in our Ultimate Guide to Keyword Research, so it is not a surprise that SEMrush provides a tool to help you find the best high-volume and long-tail keywords for your content and website.

With SEMrush’s keyword research tool you can search for high ranking and search engine optimized keywords, get information on each keyword’s value for organic and paid research such as CPC, number of results, volume, ad copies and more, you’ll get information on the top ranking domains for each keyword and also be able to analyze keywords for desktop and mobile performance.

Keywords are such an important part of SEO and building a strong web presence for ecommerce businesses and websites alike, and the SEMrush Keyword Research tool helps members dig deeper into keyword data and analytics so they can make the best decisions for their business.


With SEMrush’s Backlinks Reports you get thorough information in regards to the rank, authority and geolocation of the incoming links to your website. These links are a vote for your website’s releancy, trustworthiness and credibility and they’re also one of the most important factors that play into your SEO and SERP.

With this feature you’re able to check incoming links for a URL, domain or root domain, you can discover the domain authority and geolocation, see the anchor text that the link is attached to, view the URLs and titles of linking and target webpages, and also compare the incoming link’s weight on the competitor’s domain.

This backlink checker is an advantageous tool to use to help you improve your backlink building strategy because it’s an efficient way to monitor and view new referral traffic sources so you’re always aware of where they’re coming from.


Using SEMrush’s Product Listing Ads Reports you can define your Google Shopping competitors, discover the Product Listing Ads keywords that you and your competitors have in common, view the keywords that rank your competitor’s Product Listing Ads to appear in paid search results and more.

By having access to this information about your competitor’s Product Listing Ads you’ll be able to refine your Google Shopping strategy and become a more competitive contender for you and your competition’s target audience.

And many more features!

Review Verdict: SemRush is a legitimate service that works

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Consumer Fraud Alert Regarding SemRush

The success of SemRush has given rise to many frauds who try to sell their own fake services in its name. This is a big issue as many customers have lost their money in joining from such fake sites. It is advised that customers should be really careful when they are joining and should do some research before they join from any website. To spot these, watch out and avoid sites that claim to write about SemRush, yet the write-up is completely garbage as they are created by software and spammed all over the internet. It is always better to avoid joining from any other site other than the official one. Therefore, it is highly advised that consumers do careful research, or only join from the site from the official website here – (link opens in a new window). The official website that they have includes the legitimate service.

Conclusion about SemRush


SEMrush is not a tool for the new entrepreneur, the services they provide are powerful, robust, comprehensive and informative. They have every tool a seasoned entrepreneur needs to dive deep into the guts of their business whether it’s their SEO strategy, content performance, backlinks, social media engagement, brand mentions, keywords, domain authority, advertising campaign optimization and much, much more.

If your business is weak in any or a few of these areas SEMrush’s tools can help you get a detailed and raw look at where your problems exist so you can adjust your course of action, improve your strategy and make better decisions for the future of your business.joinnowforfree

SemRush Preview: (to pause video, simply tap/click on it)